Supporting article
B2B demand generation: from attention to qualified pipeline
A practical guide for SaaS, IT and tech teams connecting ideal customers, paid media, nurturing and measurement into a demand generation system.
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Marketing Strategy: Insights for B2B SaaS & Tech
Practical guidance and deeper analysis of Marketing Strategy, with clear terms, transparent examples and useful next steps.
Supporting article
Ideal customer profile: identify the right B2B customers systematically
Build an actionable SaaS and IT ideal customer profile using customer evidence, need signals, exclusions and buying committee roles.
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Supporting article
Marketing and sales alignment: clear handovers instead of MQL arguments
Create shared lead definitions, ownership and feedback loops for B2B SaaS teams and make them visible in the CRM.
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Supporting article
Go-to-market for B2B SaaS: turn market insight into an executable growth strategy
Build a go-to-market strategy for SaaS, IT and tech by connecting customer insight, positioning, offers, sales, market entry and KPIs.
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Supporting article
B2B SaaS marketing audit: find causes and set clear priorities
Run a marketing audit connecting strategy, website, channels, data and sales handovers into a defensible improvement plan.
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Supporting article
B2B growth strategy and KPI planning: turn objectives into testable decisions
Plan SaaS and IT growth by connecting constraints, scenarios, capacity and KPI definitions into a realistic operating model.
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Supporting article
B2B buyer research: use customer interviews to make better market decisions
Plan SaaS and IT customer interviews to understand buying triggers, alternatives, roles and actual decisions without leading questions.
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Supporting article
B2B SaaS positioning: a clear buying perspective beyond interchangeable claims
Develop defensible positioning by connecting the customer situation, relevant alternative, product contribution and verifiable evidence.
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Supporting article
Build an ICP from evidence rather than idealised customers
Create a testable customer profile with explicit exclusions.
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INTERACTIVE / FROM READING TO ACTION
Three checkpoints for your implementation
Choose a checkpoint and track your reading progress. Checks are neither saved nor sent and do not score your business.
CHECKPOINT 01
B2B demand generation: from attention to qualified pipeline
A practical guide for SaaS, IT and tech teams connecting ideal customers, paid media, nurturing and measurement into a demand generation system.
CHECKPOINT 02
Ideal customer profile: identify the right B2B customers systematically
Build an actionable SaaS and IT ideal customer profile using customer evidence, need signals, exclusions and buying committee roles.
CHECKPOINT 03
Marketing and sales alignment: clear handovers instead of MQL arguments
Create shared lead definitions, ownership and feedback loops for B2B SaaS teams and make them visible in the CRM.
0 / 3 reviewed
Frequently asked questions
What should a B2B marketing strategy define?
Customers, buying tasks, positioning, priority channels, resources and measurement. A strategy should explain what to work on first and which decisions still need evidence.
How do I use this topic archive for a specific decision?
Start with the linked pillar guide, then choose the supporting article that addresses your question. The articles explain approaches, assumptions and limitations.
Can Patrick help put this topic into practice?
Yes. This topic connects with the AI-Powered Marketing Strategy service. An initial call clarifies the task and suitable engagement. The articles themselves are not individual consulting.
How do I use the articles for a specific marketing decision?
State your open question first and choose the relevant pillar guide or supporting article. Compare prerequisites and examples with your product, market and data. Use linked sources for review and record the assumption you want to test next.
How can our team validate a recommendation from the blog?
Limit the activity to a specific use case and define the baseline, owner and review criterion. Record changes to the offer, channel or data. Then assess whether the recommendation helped in your circumstances; the article is not an individual results promise.