RESOURCES / WHITEPAPERS

Whitepapers on SEO, GEO & B2B Marketing

Whitepapers for B2B marketing teams: plan SEO and GEO together, structure content clearly and evaluate discoverability.

Sculptural glass and silver 3D tech illustration in navy and teal for SEO, GEO & AEO: The Workbook for Discoverable B2B Expertise. — AI concept illustration: SEO, GEO & AEO: The Workbook for Discoverable B2B Expertise

What you will find

A whitepaper examines a specialist question and makes its assumptions explicit. The SEO and GEO working paper connects search engine optimisation with visibility in AI answers. It focuses on useful content, clear relationships between topics and verifiable statements.

How to use the resources with your team

Choose one defined topic cluster on your website. Check whether a page answers its main question directly, includes relevant evidence and links to useful explanations. Document changes and observe results over time. A single AI response does not reliably measure overall visibility.

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Whitepaper

SEO, GEO & AEO: The Workbook for Discoverable B2B Expertise

An in-depth working paper on crawl access, credible answers, evidence, structured data and an auditable SEO, GEO and AEO improvement process.

10 PDF pages · worksheet included

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Editorial overview of the content. Three aspects: Start with an inventory and a clear job for each page; Test actual access rather than a robots.txt file alone; Review main content and navigation as a readable document

INTERACTIVE / FROM READING TO ACTION

Three checkpoints for your implementation

Choose a checkpoint and track your reading progress. Checks are neither saved nor sent and do not score your business.

CHECKPOINT 01

1. Define three objectives instead of one optimization promise

In this framework, SEO describes organic discoverability in search systems, AEO describes clear answers to specific questions, and GEO describes making credible expertise useful in generative answer situations.

Reviewed for my team

CHECKPOINT 02

2. Start with an inventory and a clear job for each page

Export relevant pages and add page type, audience, question, desired action and subject-matter owner.

Reviewed for my team

CHECKPOINT 03

3. Test actual access rather than a robots.txt file alone

Test an important page without signing in, using its intended URL and the host that actually serves the publication.

Reviewed for my team

0 / 3 reviewed

Frequently asked questions

Are the downloads free?

Yes. The resources linked here are available without payment or a registration form. You can read them online and download a PDF.

Are the resources available in German too?

Yes. The language switch takes you to the German page and corresponding German downloads.

Can we adapt the resources to our business?

The resources are starting points for your planning. Add your facts, ownership and measures. Request a strategy call if you want help developing them for your business.

How do I adapt a guide or framework to our business?

Start with a specific decision and add your own customer data, assumptions and owners. Use the described steps as a working structure and check whether examples fit your market and product. A general download does not replace an individual strategy or technical review.

How do I turn the resource into an actionable next step?

Choose one task, document the starting point and desired deliverable, and assign an owner. Identify missing information and decide how to review the work. For help developing it, request a suitable fixed-scope product or individual support.