TOOLS / WORKING MODELS
Marketing Tools for Clearer Decisions
Local self-assessments and transparent calculators for marketing, AI readiness, go-to-market, ROI and customer acquisition cost.
Marketing Audit
Review your inputs, interpret the result and plan the next step. All calculations run locally in your browser.
Open tool ↗AI Readiness Assessment
Review your inputs, interpret the result and plan the next step. All calculations run locally in your browser.
Open tool ↗GTM Assessment
Review your inputs, interpret the result and plan the next step. All calculations run locally in your browser.
Open tool ↗Marketing ROI Calculator
Review your inputs, interpret the result and plan the next step. All calculations run locally in your browser.
Open tool ↗CAC Calculator
Review your inputs, interpret the result and plan the next step. All calculations run locally in your browser.
Open tool ↗Frequently asked questions
Which marketing calculators and assessments are available?
The tools include a marketing audit self-check, AI readiness assessment, GTM assessment and ROI and CAC calculators. The self-checks are structured discussion aids, not validated prediction models.
Are my inputs sent to Patrick or a server?
No. Calculations run locally in your browser. The tools do not persist your entries or send results. You decide whether to share findings in a later enquiry.
Does an assessment replace individual marketing consulting?
No. It highlights assumptions and potential gaps. Sound prioritisation requires business context, data quality and team capacity to be considered together.
How do I assess whether a marketing calculator or self-check is meaningful?
First check whether inputs, time period and calculation logic fit your decision. Record estimates and missing information, then test how different assumptions change the result. A calculated number or score is a starting point, not an industry benchmark or proof of impact.
What should I do after an unexpected result?
Review the inputs and stated assumptions before deciding what to change. Work with the relevant owners to distinguish a data error, an incomplete baseline and an actual bottleneck. Then prioritise a next task that can be checked.