Strategy & focused projects
For a defined need such as a marketing audit, GTM roadmap, positioning or a content campaign.
- Agree the objective and deliverables first
- Define scope, timeline and acceptance
- Project proposal based on the agreed brief
PRICING / SCOPE FIRST
Pricing & Engagements: B2B Marketing Consulting
Project work, ongoing marketing support or fractional leadership: how scope, budget and a proposal are developed for SaaS and tech marketing consulting.
Ongoing marketing support
For teams connecting strategy and delivery over time: campaigns, content, optimisation and shared reviews.
- Prioritised action plan
- Agreed capacity and ownership
- Ongoing engagement with a transparent scope
Fractional Marketing Leadership
For businesses needing experienced marketing leadership and executive advice within an agreed time commitment.
- Clarify the mandate and decision rights
- Align the team, partners and marketing operations
- Agree capacity and engagement terms individually
How is your budget determined?
Fees depend on your starting point, agreed deliverables, delivery scope and required capacity. The initial call covers your product, audience, challenge and timing. You then receive a proposal with scope, timeline and ownership. Scope and pricing for these custom engagements are agreed in the proposal. AI visibility products have a separately defined fixed scope and price.
What belongs in a proposal?
The proposal names included services and the input required from your team. Media spend, software licences and any additional production or implementation costs are discussed separately. We also agree the term, review dates and how changes are handled, so you can assess scope and budget together.
Frequently asked questions
How much does marketing consulting cost?
You receive an individual proposal after the brief. The fee depends on objectives, deliverables, scope and capacity. An initial 30-minute introductory call is free and without obligation.
Is media spend included?
Media spend is planned separately from consulting fees and explicitly clarified in the proposal. The same applies to external software and production costs.
Can I commission a single project?
Yes. An audit, strategy or clearly scoped campaign can be agreed as a standalone project. Ongoing support is a separate option.
What is the engagement term?
Term, capacity and cancellation conditions are defined in the individual proposal. This overview does not set a minimum engagement term.
Are ad spend and paid tools included in the product price?
No. One-off product fees cover the stated deliverables. Media spend, external tools and ongoing management are excluded. Before work starts, we align the goal, required access and scope on a video call and confirm the agreed start in writing.