Supporting article
Go-to-market for B2B SaaS: turn market insight into an executable growth strategy
Build a go-to-market strategy for SaaS, IT and tech by connecting customer insight, positioning, offers, sales, market entry and KPIs.
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Product Marketing: Insights for B2B SaaS & Tech
Practical guidance and deeper analysis of Product Marketing, with clear terms, transparent examples and useful next steps.
Supporting article
Product marketing in B2B SaaS: translate product knowledge into buying relevance
Organise product marketing around customer insight, messaging, product evidence and sales enablement as a shared operating foundation.
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Supporting article
SaaS pricing strategy: connect packaging, billing and customer value
Build understandable SaaS pricing using a value metric, packaging, usage models and customer conversations grounded in real situations.
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Supporting article
Product-led growth in B2B: when self-service works and assistance helps
Assess PLG for B2B SaaS through first value, onboarding, team context, activation and appropriate sales assistance.
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Supporting article
B2B SaaS positioning: a clear buying perspective beyond interchangeable claims
Develop defensible positioning by connecting the customer situation, relevant alternative, product contribution and verifiable evidence.
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Supporting article
Planning a B2B SaaS launch: connect market communication with operational readiness
Prepare a SaaS and IT launch by coordinating the customer situation, launch offer, resources, sales readiness and learning plan.
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Supporting article
SaaS pricing interviews: explore willingness to pay carefully
Interpret price signals alongside alternatives and budget processes.
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Supporting article
Plan understandable pricing changes for existing customers
Work through customer impact, transition and support for a pricing change.
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Supporting article
When product-led growth needs human assistance
Design useful handoffs between self-service and human help.
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Supporting article
Launch gates: what must be resolved before going to market
Make launch decisions through claims and operating readiness.
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Supporting article
Connect product marketing and product management
Connect product marketing and product management through structured market evidence, clear decisions and defensible product promises.
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INTERACTIVE / FROM READING TO ACTION
Three checkpoints for your implementation
Choose a checkpoint and track your reading progress. Checks are neither saved nor sent and do not score your business.
CHECKPOINT 01
Go-to-market for B2B SaaS: turn market insight into an executable growth strategy
Build a go-to-market strategy for SaaS, IT and tech by connecting customer insight, positioning, offers, sales, market entry and KPIs.
CHECKPOINT 02
Product marketing in B2B SaaS: translate product knowledge into buying relevance
Organise product marketing around customer insight, messaging, product evidence and sales enablement as a shared operating foundation.
CHECKPOINT 03
SaaS pricing strategy: connect packaging, billing and customer value
Build understandable SaaS pricing using a value metric, packaging, usage models and customer conversations grounded in real situations.
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Frequently asked questions
How does product marketing connect a product with buying decisions?
Product marketing translates capabilities into relevant use cases, value and evidence for a defined customer. Messaging, launch assets and sales enablement should use the same positioning.
How do I use this topic archive for a specific decision?
Start with the linked pillar guide, then choose the supporting article that addresses your question. The articles explain approaches, assumptions and limitations.
Can Patrick help put this topic into practice?
Yes. This topic connects with the Go-to-Market Strategy service. An initial call clarifies the task and suitable engagement. The articles themselves are not individual consulting.
How do I use the articles for a specific marketing decision?
State your open question first and choose the relevant pillar guide or supporting article. Compare prerequisites and examples with your product, market and data. Use linked sources for review and record the assumption you want to test next.
How can our team validate a recommendation from the blog?
Limit the activity to a specific use case and define the baseline, owner and review criterion. Record changes to the offer, channel or data. Then assess whether the recommendation helped in your circumstances; the article is not an individual results promise.