RESOURCES / EBOOKS

B2B Demand Generation eBooks

Free B2B marketing eBooks: build demand, qualify leads and connect early interest with a qualified sales opportunity.

Sculptural glass and silver 3D tech illustration in navy and teal for Demand Generation: From Customer Problems to Credible Pipeline. — AI concept illustration: Demand Generation: From Customer Problems to Credible Pipeline

What you will find

An eBook connects related decisions in one overview. The demand generation eBook covers the journey from awareness and interest to sales handover. It is designed for teams aligning campaigns, content and lead handling around the same buying process.

How to use the resources with your team

Review your existing process around one specific offer. Where does awareness come from? What helps buyers research? When and on what criteria does sales take over? Record gaps and owners. This turns reading into a prioritised plan instead of another list of possible channels.

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E-book

Demand Generation: From Customer Problems to Credible Pipeline

A B2B demand generation workbook covering buying groups, content, distribution, handovers and pipeline reviews with a worked fictional case.

10 PDF pages · worksheet included

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Editorial overview of the content. Three aspects: Select a buying trigger and a bounded buying group; Build a topic hypothesis with contrary evidence; Create one core asset and three decision-relevant proofs

INTERACTIVE / FROM READING TO ACTION

Three checkpoints for your implementation

Choose a checkpoint and track your reading progress. Checks are neither saved nor sent and do not score your business.

CHECKPOINT 01

1. Identify which kind of demand is actually missing

“We need more leads” can describe three different constraints: Too few suitable companies recognize the problem, they do not see your solution as relevant, or interested people find no convincing next step.

Reviewed for my team

CHECKPOINT 02

2. Select a buying trigger and a bounded buying group

Do not begin with a long industry list.

Reviewed for my team

CHECKPOINT 03

3. Build a topic hypothesis with contrary evidence

Write: “We believe audience X, facing situation Y, needs to resolve question Z before considering a next step.” Underneath it, record existing evidence and potential contradictions.

Reviewed for my team

0 / 3 reviewed

Frequently asked questions

Are the downloads free?

Yes. The resources linked here are available without payment or a registration form. You can read them online and download a PDF.

Are the resources available in German too?

Yes. The language switch takes you to the German page and corresponding German downloads.

Can we adapt the resources to our business?

The resources are starting points for your planning. Add your facts, ownership and measures. Request a strategy call if you want help developing them for your business.

How do I adapt a guide or framework to our business?

Start with a specific decision and add your own customer data, assumptions and owners. Use the described steps as a working structure and check whether examples fit your market and product. A general download does not replace an individual strategy or technical review.

How do I turn the resource into an actionable next step?

Choose one task, document the starting point and desired deliverable, and assign an owner. Identify missing information and decide how to review the work. For help developing it, request a suitable fixed-scope product or individual support.