GUIDE / FREEPDF
14 chapters · 16 PDF pages
AI Marketing Operating Model
Ownership, evidence and human decisions
- Workflow portfolio and decision map
- Named ownership and handover contracts
RESOURCES / AI MARKETING & AUTOMATION
Resources for AI Marketing & Automation
Five in-depth resources for AI Marketing & Automation: guides, playbooks and toolkits with examples, sources and working materials. Free in German and English.
INSIGHTS / AI MARKETING & AUTOMATION
AI Marketing & Automation
In-depth guides, playbooks and toolkits for AI Marketing & Automation. Decision frameworks, transparent examples and working materials for your team.
5 resources · PDF + complete online edition · German & English
PLAYBOOK / FREEPDF
14 chapters · 16 PDF pages
90-Day AI Workflow Pilot
Scope, economics, controls and rollout
- Signed pilot charter and weekly plan
- Comparable baseline and time ledger
WHITEPAPER / FREEPDF
14 chapters · 16 PDF pages
Practical AI Governance & Human Review
An operating system for marketing decisions
- Risk-tier and permission matrix
- Human-review rubric and escalation path
PLAYBOOK / FREEPDF
14 chapters · 16 PDF pages
RAG for Marketing
Governed knowledge, retrieval and answer quality
- Source authority and corpus register
- Retrieval and answer test cards
TOOLKIT / FREEPDF
10 chapters · 13 PDF pages
AI Evaluation Toolkit
Test sets, rubrics, failure taxonomy and release decisions
- Evaluation decision and case register
- Evidence-based rubric and calibration cards
INTERACTIVE / FROM READING TO ACTION
Three checkpoints for your implementation
Choose a checkpoint and track your reading progress. Checks are neither saved nor sent and do not score your business.
CHECKPOINT 01
AI Marketing & Automation
In-depth guides, playbooks and toolkits for AI Marketing & Automation.
CHECKPOINT 02
AI Marketing Operating Model
Ownership, evidence and human decisions
CHECKPOINT 03
90-Day AI Workflow Pilot
Scope, economics, controls and rollout
0 / 3 reviewed
Frequently asked questions
How do I choose a resource?
Compare your current task with the practical outputs on the cards. Start with a concrete constraint and work through the relevant templates first.
Are all five resources free?
Yes. The complete online editions and designed PDF downloads are currently available without payment or a form.
Do examples contain real client data?
No. Fictional examples explain the methods; figures are assumptions, not industry benchmarks.
Are German editions available?
Yes. Each resource has a complete German online edition and separate German PDF.
How do resources complement the pillar guide?
The pillar guide provides orientation. The resources explore five concrete decisions through detailed workflows, templates and review criteria.