GUIDE / FREEPDF
14 chapters · 19 PDF pages
SaaS Go-to-Market: The 90-Day Blueprint
From customer evidence to focused market execution
- Evidence register of prioritized GTM assumptions
- Focused segment and tested value narrative
RESOURCES / GO-TO-MARKET
Resources for Go-to-Market
Five in-depth resources for Go-to-Market: guides, playbooks and toolkits with examples, sources and working materials. Free in German and English.
INSIGHTS / GO-TO-MARKET
Go-to-Market
In-depth guides, playbooks and toolkits for Go-to-Market. Decision frameworks, transparent examples and working materials for your team.
5 resources · PDF + complete online edition · German & English
PLAYBOOK / FREEPDF
14 chapters · 19 PDF pages
ICP & Positioning: The Customer-Evidence Playbook
Understand buying situations, narrow your customer profile and substantiate claims
- Recruitment plan with inclusion and exclusion criteria
- Coded register of concrete buying events
WHITEPAPER / FREEPDF
14 chapters · 19 PDF pages
DACH Market Entry for SaaS
Localized evidence, routes to market and a bounded pilot
- Separate country and segment hypotheses for DE, AT and CH
- Localized buying journey with verification tasks
EBOOK / FREEPDF
14 chapters · 19 PDF pages
SaaS Pricing & Packaging: The Decision Workbook
Research value, usage, cost and buying behavior systematically
- Segment-specific value and cost hypotheses
- Comparison of testable price and package architectures
TOOLKIT / FREEPDF
10 chapters · 15 PDF pages
Product Marketing Launch Toolkit
Readiness, sales enablement and a closed feedback loop
- Auditable launch approval with named owners
- Evidence-backed messaging and demo package
INTERACTIVE / FROM READING TO ACTION
Three checkpoints for your implementation
Choose a checkpoint and track your reading progress. Checks are neither saved nor sent and do not score your business.
CHECKPOINT 01
Go-to-Market
In-depth guides, playbooks and toolkits for Go-to-Market.
CHECKPOINT 02
SaaS Go-to-Market: The 90-Day Blueprint
From customer evidence to focused market execution
CHECKPOINT 03
ICP & Positioning: The Customer-Evidence Playbook
Understand buying situations, narrow your customer profile and substantiate claims
0 / 3 reviewed
Frequently asked questions
How do I choose a resource?
Compare your current task with the practical outputs on the cards. Start with a concrete constraint and work through the relevant templates first.
Are all five resources free?
Yes. The complete online editions and designed PDF downloads are currently available without payment or a form.
Do examples contain real client data?
No. Fictional examples explain the methods; figures are assumptions, not industry benchmarks.
Are German editions available?
Yes. Each resource has a complete German online edition and separate German PDF.
How do resources complement the pillar guide?
The pillar guide provides orientation. The resources explore five concrete decisions through detailed workflows, templates and review criteria.