PATRICK WINGSDIGITAL MARKETING CONSULTANT
DE/EN
Choose a product

RESOURCES / PLAYBOOKS

B2B Marketing: Playbooks

Practical playbooks for B2B SaaS, IT and tech. Read complete online editions and download designed PDFs.

AI-generated editorial collage of photographic cutouts and paper illustrating “B2B demand generation: from attention to qualified pipeline”.
AI-generated editorial image: B2B Marketing: Playbooks
Three aspects: Google Ads for B2B SaaS: An Economically Sound 90-Day Pilot; AI Visibility: The Evidence-Based Operating Playbook; B2B content distribution in buying context
Editorial overview of the content. Three aspects: Google Ads for B2B SaaS: An Economically Sound 90-Day Pilot; AI Visibility: The Evidence-Based Operating Playbook; B2B content distribution in buying context

INTERACTIVE / FROM READING TO ACTION

Three checkpoints for your implementation

Choose a checkpoint and track your reading progress. Checks are neither saved nor sent and do not score your business.

CHECKPOINT 01

Google Ads for B2B SaaS: An Economically Sound 90-Day Pilot

Connect search intent, conversion goals and CRM feedback within a bounded learning budget.

CHECKPOINT 02

AI Visibility: The Evidence-Based Operating Playbook

From verifiable access to defensible source presence and buyer impact

CHECKPOINT 03

B2B content distribution in buying context

Connect useful material to situations, roles and appropriate next steps.

0 / 3 reviewed

Frequently asked questions

What do these resources contain?

Complete instructions, transparent examples and working materials for specific B2B marketing tasks. Each card shows the practical outputs and scope.

How do I get the PDF?

Use the PDF link on the card or complete reading page. Downloads are currently free and require no form.

Which languages are available?

Every resource has complete German and English online editions and a separate PDF for each language.

Are examples real client results?

Scenarios and illustrative figures are explicitly fictional working aids. Use your own evidence for decisions.

Where can I find other topics?

The main resources page brings all materials together by topic and format.

Necessary functions support site operation. With your optional consent, we use Google Analytics 4 via Google Tag Manager to measure page views, package selections and successful enquiries. With additional Marketing consent, Google Analytics also measures Google Ads conversions. Google tags do not load without Analytics consent. You can change your choice in the footer at any time. Calendly on scheduling pages provides its own cookie settings.

Necessary

Site operation, access and your choice stored for 180 days.

Always active
Google Analytics 4

Optional audience and event measurement by Google. Google may process data outside the EU. Briefing text, contact details and attachments are excluded from tracking.

Marketing

Google Ads conversion measurement via Google Analytics, including ad click identifiers. Requires Analytics consent. No personalised advertising or remarketing.

Withdrawal stops further measurement and removes Analytics cookies for this domain. Data already transmitted is unaffected.

Cookie policy · Privacy policy